Measured over the period in this export. Competitor and unsure terms are not counted as waste.
| Search term | Cost | Clicks | Conv. |
|---|---|---|---|
| dentist jobs near meJob seeker searching for dentist jobs. | $54.36 | 3 | 0 |
| toothpaste for sensitive teethRetail toothpaste product search | $47.70 | 3 | 0 |
| free dental clinic austinSeeks free clinic; business has no free care | $39.03 | 3 | 0 |
| dental hygienist salarySalary search by job seeker | $37.08 | 2 | 0 |
| how to whiten teeth at homeDIY how-to whitening with no urgency | $36.12 | 3 | 0 |
| dental implants mexicoMexico is outside service area. | $33.68 | 2 | 0 |
| veterinary dentist dog teeth cleaningVeterinary care for dogs, not offered | $33.06 | 3 | 0 |
| dentist chicagoChicago is outside service area. | $33.02 | 2 | 0 |
| water flosser amazonRetail product shopping on Amazon | $28.34 | 2 | 0 |
| dental board exam practiceDental board exam study, professional training | $26.04 | 2 | 0 |
"salary"
$612 terms"jobs"
$602 terms"toothpaste"
$481 term"mexico"
$341 term"veterinary"
$331 term"chicago"
$331 term"amazon"
$281 term"board exam"
$261 term"san antonio"
$261 term"medicaid"
$211 term"cartoon"
$211 term"walmart"
$191 term"dallas"
$181 term"hygiene program"
$181 term"cat"
$151 term"houston"
$151 term"horse"
$141 term"adhesive"
$141 term"tijuana"
$131 term"electric"
$121 term"costa rica"
$111 term"home remedy"
$91 term"diy"
$81 term"fairy"
$81 term"tablets"
$71 term"quiz"
$71 term"job"
$51 term27 negatives covering $583.28 of spend. Quotes = phrase match, brackets = exact match. Paste-ready list: negatives.txt.
These look like junk at a glance. We kept them, and here is why.
| invisalign consultation freeInvisalign free consultation, price-conscious buyer | $43.42 |
| how much is a root canal with insuranceCost question for root canal with insurance | $36.72 |
| Search term | Type | Cost |
|---|---|---|
| orthodontic retainer replacement onlineLow confidence: Online retainer replacement is mail-order shopping, not local care | unsure | $40.02 |
| dental insurance plans texasInsurance plan research; could be a patient checking coverage | unsure | $39.90 |
| dental school free cleaningLow confidence: Dental school free cleaning seeks free care; no free clinic. | unsure | $39.57 |
| aspen dental austinNames competitor Aspen Dental with Austin location | competitor | $28.52 |
| periodontist austinPeriodontist search; practice does not list periodontics | unsure | $25.94 |
| dentist drill soundDrill sound curiosity; could be anxious patient | unsure | $25.80 |
| invisalign vs smiledirectclubCompares Invisalign with competing aligner company | competitor | $23.02 |
| castle dental reviewsNames competitor Castle Dental reviews. | competitor | $22.20 |
+ 12 more in classified.csv.
Competitor terms are never auto-negated, since some accounts bid on competitors on purpose. Unsure spend: $266.20 · Competitor spend: $121.42.